Thursday, August 30, 2007

What will 'make' or 'break' Having Nasal Surgery? Don't You Become An Empty Nose Victim!

1) To purchase the book, please click:
2) The *new* empty nose website:

Now that I got those off my chest, I'm going to do my little pep talk from an "author's perspective" for readers of this blog. I guess you can call me that - an author - as of today because my book was released into distribution on this very special day. And I am convinced beyond a shadow of a doubt that Having Nasal Surgery? Don't You Become An Empty Nose Victim! will be a smashing success, elevating ENS awareness to a new level. It's too controversial for it to be ignored. Just wait. You'll see. Even just one little person can make a difference.

Now here's what goes into a book. An author has a career that is excruciatingly hard but very rewarding, not for any monetary incentive unless you hit it big, but because your book can be helpful to people who are suffering or because your book can make a difference in the lives of others. You see, if you purchase the book, Having Nasal Surgery? Don't You Become An Empty Nose Victim! you are not reading the first draft of it, you are reading the 150th. That's right. The 150th. No exaggeration. And at least 1,000 hours went into it, no less. These hours consisted of readings and re-readings of research, email contacts, lengthy phone calls, casual conversations, copyright requests, writings, incorporation of edit suggestions by person A, by person B, by person C, by person D, etc., exhausting late nights (and even a couple all-nighters), review of publishing options, details you never thought of before, details no one but you and anyone who wants to sue you will read, and details that are excessively trivial but somehow make or break the book, never mind the index. Heck, if you are like me, you might receive threats that your book will damage an entire medical profession. Believe it or not, I actually did. And I have been told from a credible source that there are mailings circulating among a certain specialty of doctors in the US and abroad who are very concerned about the impact of my book - that the book is not only confrontational (which it isn't), but that my book might steer too many away from nasal surgery. Of course, not a single "professional critic" has read the final version and I received some endorsements from some excellent doctors because of the genuine, respectful message of the book. So I'll say thanks for the free PR and keep talking about it! And if Having Nasal Surgery? Don't You Become An Empty Nose Victim! encourages some to make good choices for their health, be it surgical or non-surgical treatments, then this book has accomplished its purpose. I admit, it is controversial, but we ENS sufferers need a bit more attention to our very serious problem and I'm not sure anyone could argue that we have received it from the medical profession. We haven't. Our topic is still hush, hush, taboo times 40, and buried in silence. That's all we want.

Back to the publishing aspects: and if you are not one of the famous ones published by a traditional publisher with a great big title by your name, then expect to be forking out $2,500 just for YOU to do all the work. Or you could pay an additional $5,000 and have a ghostwriter do it. Either way, you will go broke.

Then when you are getting ready to sell the book, you are told that 477 books are put into print each day, what will make yours stick out? Ah, so here's the interesting part: when your book is published, it really is just the beginning - now you have to market it. Got that? I have been told the publication of a book is like the birth of a baby. Not sure I care for that analogy because babies are precious human life while books are made from trees, but there's truth about the liveliness of the book after "birth." This is when the fun starts. Now, after your $2,500 in the hole, you can choose to pay publicists $1,000s of dollars to promote your book or let it sink to the bottom of the self-published barrel amidst the ravenous, highly competitive book market in the world. You can contact A, B, C, D, and E by email to let them know about your book and you might get one response (if you are lucky) or you can send 6 million emails out by doing a highly ineffective eblast campaign that is read by roughly .0002% of the recipients, as the emails get deleted before they are read. Never mind those options. I have a better one.

There is just one key for you to remember when writing a book, and it is one that readers and writers of this blog should appreciate alike: it is that you do the work yourself. It is too cherish those 6 individuals who respond to your emails and give you some verbal support. It is too continue to work hard whether or not people tell you that your book is destined for success or failure. It is to work your little tail off, be it writing an article for the Internet (as in article marketing), making a phone or email contact with someone, and having thick skin so you don't take "no" for an answer. It is persistence, nothing else, that will pay off. Don't let anyone tell you your book will fail. They are wrong - unless you just sit on your book. You just need to have drive. Incredible drive for a lousy book can probably make it a bestseller. That's what will make or break a book.

So, when you are reading Having Nasal Surgery? Don't You Become An Empty Nose Victim! (or any book for that matter) if you made it this far in my blog, remember what went into the process of writing it and, if you can get some good sleep on a regular basis, please share with me how.

And, lest I forget to mention, buy the book! You are getting THAT much of someone's effort when you read this book. Better yet, you are helping a worthy cause with ENS in the process or perhaps, after reading the nose surgery critique, you are informing and empowering a potential nasal surgery candidate and perhaps thereby preventing someone from a lifetime of ENS misery. And, if you suffer from sinusitis, allergic rhinitis, postnasal drip, nasal congestion, the sniffles, asthma, acid reflex, or even just kleenex overload in your house, you'll benefit from reading some treatment strategies that just might help your condition.
God bless.

It is Now Available!

Having Nasal Surgery? Don't You Become An Empty Nose Victim! is now available!!! It was released into distribution on August 30, 2007. You can purchase it at Cold Tree Press by clicking on the following link:

It should also be available to purchase from,, and in about 2 weeks from now. I'm getting quite excited about marketing this book. And this marketing will be done aggressively. I will be pursuing all options to ensure this book receives maximum exposure to the press, and that public knowledge will hopefully improve ENS awareness everywhere.