#14 in "Otolaryngology" on Amazon

On September 26th, Having Nasal Surgery? hit #14 among "Otolaryngology" books on Amazon. This is the lowest/best rank I have seen yet. This book was released in late August. As for overall sales rank, I saw it hit #40,736 on September 11th, which was the lowest overall rank I have seen for this book. I really have no idea of how many books have been sold, but my tentative plan if this book does sell enough copies is I will reinvest the money into a large, national campaign on behalf of the book. I will not know how many are sold until the end of November. My whole purpose in writing this book is to raise awareness on ENS and I am committed to that end.

Anyway, below is the listing on Amazon on the evening of September 26th, which details how it hit #14 on Amazon....

Product Details
Paperback: 236 pages
Publisher: Cold Tree Press (August 17, 2007)
Language: English
ISBN-10: 1583851976
ISBN-13: 978-1583851975
Product Dimensions: 8.5 x 5.5 x 0.7 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
Average Customer Review: based on 4 reviews. (Write a review.)
Amazon.com Sales Rank: #85,453 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#14 in
Books > Professional & Technical > Medical > Medicine > Surgery > Otolaryngology
#18 in
Books > Science > Medicine > Specialties > Otolaryngology

Read the just-published, well-received article, "Surgical Treatment for Empty Nose Syndrome"

The groundbreaking research article, “Surgical Treatment for Empty Nose Syndrome,” by Dr. Steven Houser, was published in the September 2007 Archives of Otolaryngology – Head and Neck Surgery. You can read and *download* this article http://archotol.ama-assn.org/ for as long as the Archives of Otolaryngology make it downloadable (it might be just temporary). This article is perhaps the first ever to properly define empty nose syndrome (ENS) and what it truly entails, while also discussing a surgical remedy of an Alloderm implant for this problem. To my knowledge, there have only been two research articles in the past that have dealt specifically with empty nose syndrome: “Empty Nose Syndrome Associated with Middle Turbinate Resection” by Dr. Houser, and “Atrophic Rhinitis: A Review of 242 Cases” by Drs. Eugene Kern and Eric Moore.

A unique concept specific to this article is what Dr. Houser calls ENS-Type, which is when the patient has adequate turbinate tissue but still experiences symptoms of empty nose and responds positively to a cotton test. The cotton test, in short, is saline-moistened cotton that is placed strategically in the nasal cavity which results in the patient reporting an improvement in breathing symptoms and thinner nasal secretions as a result.

I am also excited to report that a mailing circulating among ear, nose and throat doctors cite “Surgical Treatment for Empty Nose Syndrome” as one of the best medical journal articles for the month of September. I certainly hope this article will stimulate interest among other ear, nose and throat specialists to help us ENS patients while also encouraging them to be overall more careful with turbinate surgeries, and ensure their patients do not end up with the serious complication of ENS.

Best of luck, Dr. Houser! We are certainly hoping this article will have its intended impact!

This book is # 98 on Amazon..

I am pleased to announce that, after only 3 weeks after release, Having Nasal Surgery? Don't You Become An Empty Nose Victim! is #98 on Amazon in the category Otolaryngology. I am happy, but I will continue to work hard in promoting word on this book! Below is the listing:

Paperback: 236 pages
Publisher: Cold Tree Press (August 17, 2007)
Language: English
ISBN-10: 1583851976
ISBN-13: 978-1583851975
Product Dimensions: 8.5 x 5.5 x 0.7 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
Average Customer Review: based on 4 reviews. (Write a review.)
Amazon.com Sales Rank: #394,930 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#98 in Books > Professional & Technical > Medical > Medicine > Surgery > Otolaryngology

ENTs are now discussing ENS

The following was posted at the www.postnasaldrip.net website. Hearing that ENTs are now discussing how to better spare nasal mucosa nearly brought tears to my eyes. I appreciated what Dr. Grossan said so much that I thought I would post it here:

Yesterday I invited people who have read the newly released book by Chris Martin to express their thoughts and comments. The book is entitled “Having Nasal Surgery? Don’t You Become An Empty Nose Victim!”The well known ENT specialist and author, Dr. Murray Grossan, sent in the following comment. Dr. Grossan is the inventor of the Hydro Pulse nasal irrigation system that has helped countless sinus sufferers, including myself. Here is Dr. Grossan’s message:

“Chris Martin's book is excellent and I recommend it to patients. ENS is so little understood or appreciated by the ENT profession. I am attending the national ENT convention and for the first time there is discussion of care to spare the mucosa and prevent ENS, this has come about from patient advocacy. I think patients benefit when they can discuss with the doctor, "will this procedure cause ENS and are there alternatives?"

Because of my connection with the Hydro Pulse I probably hear from more persons with ENS than the average doctor so I can appreciate what the patient feels.

The important point is that ENS is preventable and this book will go a long way to that prevention. Yes, if you are having ENT surgery read this book.

Murray Grossan, M.D.

Thanks to Dr. Grossan for his comments. ENS is still in the awareness building stage, so if you have friends or family who also are considering sinus surgery, please pass the word about the new book.

*Upcoming Reviews

I recently made the decision that Having Nasal Surgery? Don't You Become An Empty Nose Victim! will undergo great scrutiny in the form of numerous professional reviews. These reviews include places such as Kirkus Discoveries, ForeWord Magazine, Midwest Book Review (I hope!), Readerviews.com, and bookreview.com. I will also have reviews completed by a number of other people - and I can't wait for them as well. All these reviews will take place in the next few months, with most of them likely done by Christmas.

I firmly believe that once people start reading this book, they will embrace it. Some initial thoughts on people who have very recently received this book seem to suggest that. I am committed to seeing these high-quality reviews take place, as I strongly believe word of mouth will benefit this book and the ENS cause.

Sales Rank at Amazon (whatever it means)

I don't understand how Amazon sales rank works when it comes to book sales, except that a lower numer on the "sales rank" means more sales. I admit I'm a "numbers nut" and I could probably watch these numbers all day left to my own volition. But from what I have read, I doubt the Amazon sales rank really means much at all.

I learned that if you bought a lot of books at once, your sales rank would plummet significantly. In fact, I read that if you bought 1,000 books in a single day, you might fool Amazon and become an Amazon bestseller! Trust me, I'm not planning on doing that. Of course, it would be amusing to see this book hit the bestseller list - that is, until I have to sell all 1,000 books. For whatever it is worth, though, I checked a few days ago, and my Amazon sales rank was in the 40,000s, which is actually pretty good, considering there are more than 100,000 books produced each year. My rank has generally hovered between 40,000 and 260,000 in the past week, a big range indeed. I've seen other sinus self-help books such as The Sinus Cure and Sinus Relief Now in this range as well, although I think Sinus Relief Now has been even lower than 40,000 at times and it has been out since last December. Here are the numbers (although they are probably creeping much higher and in the 6 digits as I write this; I gotta keep this number low to prevent acid reflux! (joke):

Product Details
· Paperback: 236 pages
· Publisher: Cold Tree Press (August 17, 2007)
· Language: English
· ISBN-10: 1583851976
· ISBN-13: 978-1583851975
· Product Dimensions: 8.5 x 5.5 x 0.5 inches
· Shipping Weight: 10.7 ounces (View shipping rates and policies)
· Average Customer Review: based on 2 reviews. (Write a review.) Amazon.com Sales Rank: #40,736 in Books (See Bestsellers in Books)

Paperback or ebook?

I have entertained the possibility of making Having Nasal Surgery? Don't You Become An Empty Nose Victim! an ebook, but with time, thought, and some logical reasons, I have decided a paperback only is best.

The reason? An ebook, although I would make 100% of the retail price if I sold it through my website, might appeal more to someone who "wants it fast" and might not read the book as thoroughly, or who might be tempted to distribute it to friends (who also don't read the book carefully). Conversely, a paperback looks more professional than an adobe pdf, it is easier on the eyes, and those who purchase a paperback are more apt to read it and take it seriously. I want people to read my book closely and take it very seriously. That's my mission. I only make 30% (or $3.88) for paperback books sold directly through Cold Tree and 15% (or $1.94) for books sold through other outlets, such as amazon. But my goal in writing this book is not to profit but to generate greater awareness on empty nose syndrome (ENS), and I believe selling a paperback will help me reach that goal much better than selling it as an ebook.

Sales good so far...after all, it's a book for 70 million

I am very pleased to announce that book sales seem to be doing fairly well during the first week of Having Nasal Surgery? Don't You Become An Empty Nose Victim! I am not sure exactly how many have sold, but the Amazon sales rank has been relatively low. I can tell this book is going to do very well, as I will continue to put energy behind it.

One unsubstantiated comment that a few have suggested to me is that my book is too specialized, so let me address that here. That's a bunch of baloney. Make no mistake, my book wants to help the low millions of Americans (or foreigners) who have ENS more than anything and is dedicated to promoting our cause, the motivating factor for me to write this book, but this book has numerous treatment ideas for 70 million Americans who suffer from all sorts of sinus and allergy problems. Got that?! If you can treat ENS (with co-morbid conditions of sinusitis and allergies, like I have), then you can probably tackle any sort of sinus problem with some success. My nose starts at point A, so I feel the effects of treatment strategies better than anyone, particularly someone with a more mild problem. I'm not a frog in water with the temperature gradually increasing! Rather, I have a nose that, because it is so largely removed, feels significant effects from treatments. Consequently, I can probably offer a lot of insights based on my experiences to patients suffering from sinusitis, allergies, postnasal drip, nasal congestion, the sniffles, acid reflux and asthma.

Happy reading!